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Matte vs Glossy Stickers & Labels (A Simple Comparison: What Is the Difference Between Glossy and Matte Sticker Paper, & How To Choose Between Them)

Matte vs. Glossy Stickers: Which is Best for Your Needs?

When it comes to stickers, there are two primary options to consider: matte and glossy. While both types of stickers serve similar purposes, they have distinct physical characteristics, application methods, and performance metrics that may make one a better choice than the other depending on your needs.

In this blog post, we’ll explore the pros and cons of each type of sticker, as well as provide guidance on how to choose the best option for your projects or purposes.

Introduction: Setting the Stage

Before we dive into the specifics of matte and glossy stickers, let’s define what we mean by each term.

Matte stickers have a non-glossy, often slightly textured finish that diffuses light and produces a more muted appearance.

Glossy stickers, on the other hand, have a shiny, reflective finish that enhances color vibrancy and produces a high-impact visual effect.

Physical Characteristics of Sticker Paper: Matte vs Glossy

The physical appearance of matte and glossy stickers is perhaps their most noticeable difference.

Matte stickers have a softer, more muted look that is well-suited for projects where a more subtle effect is desired. They are often used for product labeling, packaging, or branding, as they create a more sophisticated, understated effect.

Glossy stickers, by contrast, are bolder and more eye-catching. They have a high-shine finish that reflects light and produces vivid, saturated colors. Glossy stickers are ideal for projects that require a more dynamic or attention-grabbing visual impact, such as event promotion, product packaging, or outdoor signage.

Application Methods for Matte & Glossy Stickers

When it comes to applying stickers, both matte and glossy options have their unique challenges and benefits.

Matte stickers are typically easier to apply, as they have a lower level of surface tension and are less prone to bubbling or wrinkling during the application process. They also tend to be more forgiving when it comes to minor imperfections or air bubbles.

Glossy stickers, on the other hand, require more care and precision when applying, as they are more prone to showing imperfections or air pockets.

Durability & Longevity of Matte and Glossy Stickers

Another important factor to consider when choosing between matte and glossy stickers is their durability and longevity.

Matte stickers tend to be more resistant to scratches and fading, as they do not have a glossy surface that can be easily marred or damaged. They are also less likely to show signs of wear and tear over time, making them a good choice for products or projects that require long-term durability.

Glossy stickers, by contrast, may be more susceptible to scratches, fading, or discoloration over time, particularly if they are exposed to direct sunlight or harsh environments. However, glossy stickers are generally more water-resistant than matte stickers, which may make them a better choice for items that will be exposed to moisture, such as water bottles or outdoor signage.

Overall, the choice between matte and glossy stickers will depend on the specific needs and intended use of the product or project. It is important to consider factors like the expected lifespan of the sticker, the type of environment it will be exposed to, and the level of durability required before making a decision.

Pros & Cons: Matte Sticker vs Glossy Sticker

While both matte and glossy stickers have their advantages and disadvantages, the decision ultimately comes down to the specific needs of the project or application.

Here are some of the key factors to consider when weighing the pros and cons of each type of sticker:

Matte Stickers:


  • Resistant to scratches and fading
  • Less likely to show signs of wear and tear over time
  • Non-reflective surface reduces glare and reflections
  • Matte finish reduces fingerprints and smudges
  • Velvety texture gives a premium look and feel
  • Can provide a more understated and subtle appearance, depending on the design


  • May not offer as much visual impact or vibrancy as glossy stickers
  • Can be harder to clean or wipe down, as the surface is not as smooth
  • Matte finish can sometimes look dull or muted, especially with certain colors or designs
  • May not be as suitable for outdoor use or exposure to water, as the non-reflective surface can trap moisture

Glossy Stickers:


  • High visual impact and vibrancy
  • Smooth, reflective surface enhances colors and details
  • Easy to clean and wipe down, as the surface is smooth
  • Glossy finish can make colors look richer and more saturated
  • Can provide a more eye-catching and attention-grabbing appearance, especially with bold designs
  • Can be more versatile for different uses, as the reflective surface can work well in different lighting conditions


  • More susceptible to scratches, fading, and discoloration over time
  • Reflective surface can cause glare and reflections in certain lighting conditions
  • Glossy finish can easily attract fingerprints and smudges, which can be difficult to clean
  • Reflective surface can make stickers difficult to read or see in certain lighting conditions
  • May not be as suitable for long-term use, as the glossy surface can be more prone to fading and discoloration over time.

What? Matte Stickers Show Less Wear and Tear Over Time?

Yes! Contrary to popular belief, matte stickers are less likely to show signs of wear and tear over time compared to glossy stickers.

This is because matte stickers have a non-reflective, velvety finish that doesn’t attract fingerprints or smudges as easily as glossy stickers. Additionally, the matte surface is less prone to scratches and scuffs, making it more durable over time.

Glossy stickers, on the other hand, have a shiny and reflective surface that can show scratches, scuffs, and other signs of wear more easily. The reflective surface can also attract fingerprints and smudges, making it more difficult to keep clean over time.

Overall, if you want a sticker that will maintain its appearance over time, a matte finish would be a better choice.

Conclusion: Should You Choose Matte or Glossy Stickers?

When it comes to choosing between matte and glossy stickers, there are several factors to consider, including the look and feel of the stickers, their durability, and their intended use.

First, let’s take a look at the differences between matte and glossy stickers. Matte stickers have a flat, non-shiny finish, while glossy stickers have a shiny, reflective finish. Matte stickers tend to have a more subdued, understated look, while glossy stickers are more eye-catching and attention-grabbing.

When it comes to durability, both matte and glossy stickers can be long-lasting, but there are some differences to consider. Matte stickers are generally more resistant to scratches, fingerprints, and other types of damage, as they don’t have a shiny surface that can show wear and tear as easily. On the other hand, glossy stickers can be more resistant to water and other liquids, as the glossy surface helps to repel moisture.

Another factor to consider is the intended use of the stickers. If you’re using stickers for a more professional or understated purpose, such as on business cards or product packaging, matte stickers may be a better choice. On the other hand, if you want your stickers to be more eye-catching and attention-grabbing, such as for promotional purposes or on a personal laptop, glossy stickers may be a better option.

Ultimately, the choice between matte and glossy stickers comes down to personal preference and the intended use of the stickers. If you’re still unsure which type of sticker to choose, you may want to order samples of both matte and glossy stickers to see which one you prefer.

Overview: Matte Stickers vs Glossy Stickers

When it comes to stickers, labels, and decals, there are a few factors to consider before making a purchase. One of the biggest decisions to make is whether to opt for matte or glossy finishes. Matte stickers have a more muted, subdued appearance, while glossy stickers are shiny and reflective. Both finishes have their own unique benefits and drawbacks.

If you’re looking for extra durability, glossy stickers are a great option. The coating on glossy stickers provides a layer of protection, making them resistant to scratches and fading. However, if you prefer a more subtle look, matte stickers might be the better choice. They have a more “natural” look, as they lack the shine of glossy finishes.

Another factor to consider when choosing between matte and glossy stickers is the material they are printed on. Matte stickers are often printed on paper or vinyl, while glossy stickers are more commonly printed on vinyl. Vinyl stickers are more durable and weather-resistant, making them ideal for outdoor use. If you’re looking for a clear or transparent sticker, it’s important to note that this option is only available with a glossy finish.

When it comes to custom stickers, both matte and glossy finishes are available online. You can get custom stickers printed on sheets of paper or vinyl, and have them cut to any size or shape you like. Additionally, you can choose between stickers printed by an inkjet printer or stickers printed with other methods to achieve the vibrant colors you want.

To further protect your stickers, you can opt for an extra layer of lamination. This process involves applying a transparent film to the surface of the sticker, which can provide added durability and protection from the elements. Satin finishes are also available, which offer a more subtle shine than glossy finishes.